Tanzanians have been urged to be patriotic and ensure they are at the forefront of protecting and positively promoting the country's image to build trust among current and prospective tourists.

This call was made by Professor Jafari Kideghesho, the Rector of the College of African Wildlife Management, Mweka, during the opening of the ongoing tour guide training at the college.

Professor Kideghesho stated that it is neither appropriate nor beneficial for tour guides or any Tanzanian to engage in actions that tarnish the nation's image. Such actions undermine efforts to boost the country's economy through tourism and investment.

“Let us remember that our country spends significant financial resources and time promoting attractions and opportunities available here to attract tourists and investors with the goal of boosting our economy.

“If a tour guide, instead of protecting the country’s image, participates in speaking ill of the country to visitors, it is akin to cutting the branch of a tree on which one is sitting,” emphasized Professor Kideghesho.

Professor Kideghesho reminded the training participants to adhere to the ethics of their profession, highlighting the crucial role of tour guides, who interact with tourists for the first time, spend significant time with them, and are relied upon to resolve any challenges visitors might face while in the country. “You have the power to elevate or damage our country through your actions or words. Therefore, I believe this training will enhance your skills, increase your knowledge, and provide the right perspectives, ultimately enabling you to perform your duties with greater professionalism and integrity.”